Scroll down to see the landing page, VSL, ads, emails, and confirmation page we'd use to turn cold traffic into qualified conversations for your team.
Before writing a word, we audited your positioning, competitive landscape, and audience signals. Three findings shaped every deliverable below, and none of it's templated.
Your edge: AFSL 700023 licensed advisory structure. That thread runs through every piece of content below.
We studied the competitive landscape and what comparable advice offers are running. The scripts we built position MARV Financial differently.
The #1 thing on their mind before they book: Unsure whether their current super structure supports the income they want after work. Every piece of content below addresses it.
Every piece is finished, written in your voice, and yours to keep regardless of whether we work together. Summary first, then the full text of each piece further down.
# VSL Script - MARV Financial
Audience: Australians 50+ deciding whether their super structure still fits retirement.
Offer: Book a consultation for SMSF suitability and retirement clarity.
## Hook
If you're in your fifties or sixties and wondering whether an SMSF gives you more control, start with the retirement plan first.
The structure matters after you know your income target, risk level and role for super once work stops.
## Problem
Most people ask the SMSF question too early.
Setup can be possible while the retirement case stays unclear. Costs, paperwork and investment choice are details that need context.
The first question is simpler: will this structure make your retirement plan clearer, safer and easier to manage?
## Mechanism
That's where MARV can help.
The process starts with goals, current super, likely retirement income needs, investment preferences and the level of control you actually want.
From there, the advice can compare staying where you are, changing strategy inside your current fund, or using an SMSF only if the responsibility and flexibility make sense.
## Proof
MARV Financial already advises across retirement planning, superannuation, investment advice and wealth management. This is adviser-led planning, not a setup form.
People get the retirement answer before the product answer.
## CTA
If you want to know whether an SMSF belongs in your retirement structure, book a consultation with MARV.
You'll leave with a clearer view of what to do next, even if the answer isn't to change structure at all.
Start with the retirement plan. If the structure supports income, investment control and estate goals, it may be worth exploring. If it adds complexity without a clear job, staying put may be smarter.
Control means more choice over investments and strategy, with more responsibility attached. Good advice compares both sides before a decision is made.
A strong current fund changes the conversation. The next question is whether a different structure improves the actual retirement outcome.
The first consultation should clarify goals, timing, current super, income needs and whether an SMSF conversation is worth pursuing.
Subject: Before your consultation
Hi {first_name},
Before we speak, write down the retirement question you most want answered.
For a lot of people, the SMSF question covers control, income, tax, investments and how much work they want to take on. Setup comes later.
That's the conversation to have first.
See you soon,
MARV
Subject: The order matters
Hi {first_name},
A useful SMSF conversation follows a clear order.
Start with the retirement income you're trying to create. Then look at what your current super already does well, where you want more control, and what extra responsibility you're willing to take on.
Once those answers are clear, the structure decision gets much easier.
MARV
Subject: What helps us help you
Hi {first_name},
Bring your latest super details, rough retirement timing, investment preferences and any questions you have about SMSF control or responsibility.
We won't rush you into a structure. The goal is to help you make the next decision with less uncertainty.
MARV
Subject: SMSF comes after the retirement plan
Most SMSF conversations start too late in the decision.
People ask about setup, investments and compliance before they have worked out the retirement income they need.
A better starting point is this: what does your super need to do for your life after work?
Once that's clear, the SMSF question becomes much more practical.
Subject: Control has a cost
More control can be valuable.
It can also add decisions, paperwork and responsibility at the exact stage of life when many people want things to get simpler.
That doesn't make SMSF good or bad. The structure needs to earn its place inside the wider retirement plan.
Subject: A simple structure test
Before changing super structure, ask whether it helps your income plan.
Then ask whether it improves the way you invest.
Finally, ask whether it makes the next decade clearer rather than heavier.
If the answer isn't clear, get advice before you move.
Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.
We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.
If yours isn't here, it's the first thing we'll cover on the call.
